As usual the new season’s offerings from the designers bring a lot of stuff that is aimed at the 30’s and below market in terms of style and sizing with black (again) and purple de rigueur. Hemlines continue to be bottom skimmin’ and heels sky high.
I hear you all exhaling in desperation as did I at some of the runway shows at the recent L’Oreal Fashion Week.
The designers are, naturally I suppose, mainly focussed on their ‘art’ but it seems that more and more high street retail chains are lowering their sights as far as age is concerned. I read somewhere that the average woman over 50 only spends approximately $40 a week on clothes! Could this be why we have become the forgotten generations?
If this figure is the correct I suspect the reason is that there is a huge gap in the market for women over 50 who want to look stylish but desperately want to avoid the mutton syndrome. Could it be that they just can’t find anything to buy other than another pair of black stretchy pants?
Certainly women of this age often have more cash to spend and are also more concerned about quality and workmanship (or should be) so come on you fashion gurus, produce something that a normal size woman, warts and all, can look good in when she’s passed the stage of wanting or needing to expose herself or, alternatively, truss up in great voluminous swathes of knitted (one size covers all) fabrics.
What’s that you say about deaf ears?
The only solution, believe me, is to get on out there girls and try everything on regardless or better still, save up your $40 weekly spend and invest in a stylist to go shopping with you – you might just come back looking and feeling better than the 30 year olds!